Saturday, August 2, 2008

ozoneMP Tube Analog Professional Modeling Plug-in Module for Windows Media Player.

Put simply, Ozone makes music sound better. As a plug-in, it adds warmth, bass, sparkle and an overall desirable sound to your MP3s. Unlike other "enhancers", it does so by modeling the analog characteristics of vintage audio equipment such as tube amplifiers and valve equalizers. So instead of sounding harsh and hollow, your music sounds deep and full.

The main benefit comes from the internal signal processing in Ozone that makes your music sound great. But Ozone goes far beyond other "enhancers" by giving you the power and control to completely customize the sound.

iZotope OzoneMP - the audio enhancement technology used by thousands of professional artists and recording studios worldwide - is now available as a Windows Media Player plug-in.

Ozone makes it easy to get a great sound by providing over two hundred presets, from general enhancement to special effects to artist specific settings. From Ace of Base to ZZ Top and everything in between, it all just sounds good. And for those who want to tweak the sound to their taste, Ozone gives you complete control over an EQ, bass compressor, tube amplifier, and room simulator.

"Analog sounds better." To understand this idea, consider analog as a storage format (tapes, records) vs. analog for the playback of music (vintage analog equipment: tube amplifiers, valve EQs, etc.)

As a storage format, analog has limitations. Records suffer from wear, dust and scratches. Digital storage lets us preserve music without loss, copy it, organize it, and process it.

But vintage analog equipment gives music warmth, bass, depth and just an overall pleasing sound. The nonlinear aspects of analog playback that a mathemetician would consider "wrong" actually make music sound better.

iZotope Ozone is the result of an extensive research effort to separate the good from the bad of analog and model the desirable aspects. As a plug-in for Winamp, iZotope Ozone offers all the convenience of digital storage combined with the sound quality of vintage analog equipment.

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